Role: Graphic Designer
Description: Works cross-departmentally, from marketing to product to customer success to sales and everything in-between to ensure brand consistency across all channels. Created and maintains a visual brand strategy for the Zapproved brand and all sub-brands (annual conference, industry specific awards show, thought-leadership blog and more). With the support of one direct report whom was brought on as a freelancer after a summer internship/mentorship program.
Position includes but isn’t limited to:
- Re-designing and maintaining technical documents (Datasheets, Whitepapers, Benchmark Reports etc.),
- PowerPoint presentations,
- Sales Decks,
- Web Banners,
- E-Mail Templates,
- Trade Show Graphics,
- Event graphics and branding, re-branding/thematics,
- Posters, and the like.
- Leading brainstorms,
- contributing to the quarterly and yearly marketing campaign planning, managing the budget and
- project managing the relationship with the printer, outside vendors and more.
Surveys: Using an InDesign, raw data from excel, collaboration from the Product and Marketing team, I executed several 30-70 page benchmark reports to serve as marketing collateral, positioning and thought leadership in the market. See examples of reports here, here and here.
Collateral: Zapproved has and continues to create various technical, education and thought leadership white papers. A challenge I saw that needed a solution was a way to separate the white papers into categories that also carried their own visual language to set them apart. You can see examples of the white papers, now broken into categories here: Solution Briefs, Strategic Insights, Guides and Surveys.
PowerPoint Presentations/Sales Decks: Using a PowerPoint, Illustrator and Photoshop I redesigned executed the companies PowerPoint template which is used internally and externally for for various purposes, ranging from, but not limited to; Sales meetings, Webinars, Internal meetings, etc.
Full page print ads: I conceptualized, designed and executed full page print ads for various products and marketing directives based off of the needs of the department and overall company.
Sub-Brand Campaigns: Throughout the year, the company would have marketing initiatives that required sub-branding that was inline with Zapproved, but adjacent enough to have it’s own identity. For this particular effort, we created a website, swag, postcards and more. See the full campaign website here and printed materials below.
See additional work from Zapproved: