November 5, 2017
Client: Zapproved
Role: Graphic Designer
Description: Works cross-departmentally, from marketing to product to customer success to sales and everything in-between to ensure brand consistency across all channels. Created and maintains a visual brand strategy for the Zapproved brand and all sub-brands (annual conference, industry specific awards show, thought-leadership blog and more). With the support of one direct report whom was brought on as a freelancer after a summer internship/mentorship program.
Position includes but isn’t limited to:
- Re-designing and maintaining technical documents (Datasheets, Whitepapers, Benchmark Reports etc.),
- PowerPoint presentations,
- Sales Decks,
- Web Banners,
- E-Mail Templates,
- Trade Show Graphics,
- Event graphics and branding, re-branding/thematics,
- Posters, and the like.
- Leading brainstorms,
- contributing to the quarterly and yearly marketing campaign planning, managing the budget and
- project managing the relationship with the printer, outside vendors and more.
Projects:
Surveys: Using an InDesign, raw data from excel, collaboration from the Product and Marketing team, I executed several 30-70 page benchmark reports to serve as marketing collateral, positioning and thought leadership in the market. See examples of reports here, here and here.
Collateral: Zapproved has and continues to create various technical, education and thought leadership white papers. A challenge I saw that needed a solution was a way to separate the white papers into categories that also carried their own visual language to set them apart. You can see examples of the white papers, now broken into categories here: Solution Briefs, Strategic Insights, Guides and Surveys.
PowerPoint Presentations/Sales Decks: Using a PowerPoint, Illustrator and Photoshop I redesigned executed the companies PowerPoint template which is used internally and externally for for various purposes, ranging from, but not limited to; Sales meetings, Webinars, Internal meetings, etc.
Full page print ads: I conceptualized, designed and executed full page print ads for various products and marketing directives based off of the needs of the department and overall company.
Sub-Brand Campaigns: Throughout the year, the company would have marketing initiatives that required sub-branding that was inline with Zapproved, but adjacent enough to have it’s own identity. For this particular effort, we created a website, swag, postcards and more. See the full campaign website here and printed materials below.
See additional work from Zapproved:
November 4, 2017
Client: Zapproved
Role: Graphic Designer
Description: Works cross-departmentally, from marketing to product to customer success to sales and everything in-between to ensure brand consistency across all channels. Created and maintains a visual brand strategy for the Zapproved brand and all sub-brands (annual conference, industry specific awards show, thought-leadership blog and more). With the support of one direct report.
Position includes but isn’t limited to: Re-designing and maintaining technical documents (Datasheets, Whitepapers, Benchmark Reports etc.), PowerPoint presentations, Sales Decks, Web Banners, E-Mail Templates, Trade Show Graphics, Event graphics and branding, re-branding/thematics, Posters, and the like. Leading brainstorms, contributing to the quarterly and yearly marketing campaign planning, managing the budget and project managing the relationship with the printer, outside vendors and more.
Event:
PREX17, The premier conference for in-house e-discovery professionals: This is Zapproved’s sixth year hosting their annual thought leadership conference. This year they were looking to marry their existing branding with a refreshed, elevated look. Below you will see images that showcase the color palette, logo execution, collateral, etc. Visit the event’s website here, which I designed, executed, project managed and maintained.
November 2, 2017
Client: Zapproved
Role: Graphic Designer
Description: Works cross-departmentally, from marketing to product to customer success to sales and everything in-between to ensure brand consistency across all channels. Created and maintains a visual brand strategy for the Zapproved brand and all sub-brands (annual conference, industry specific awards show, thought-leadership blog and more). With the support of one direct report.
Position includes but isn’t limited to: Re-designing and maintaining technical documents (Datasheets, Whitepapers, Benchmark Reports etc.), PowerPoint presentations, Sales Decks, Web Banners, E-Mail Templates, Trade Show Graphics, Event graphics and branding, re-branding/thematics, Posters, and the like. Leading brainstorms, contributing to the quarterly and yearly marketing campaign planning, managing the budget and project managing the relationship with the printer, outside vendors and more.
Event:
Corporate E-Discovery Hero Awards: The Corporate E-Discovery Hero Awards Celebration recognizes the individuals making big strides in solving e-discovery in-house. 2017 was the inaugural year, which meant all of the branding was from scratch. Below you will see images that showcase the color palette, logo execution, collateral, etc.
October 12, 2017
Client: Bark City BBQ
Role: Graphic Designer & Marketer
Description: Conceptualized, strategized and executed the logo, website and brand materials (to-go menu, large format menu, etc.).
Projects:
Logo:
To-Go Menu & Large Format Menu:
February 12, 2016
Client: NAVEX Global
Role: Graphic Designer & Project Manager
Description: What started out as a 3-week contract position, resulted in a full-time offer to join the company. Position includes: designing technical documents (Datesheets, Whitepapers, etc.), PowerPoint presentations, Web Banners, E-Mail Templates, Trade Show Graphics, Posters, and the like.
Recently assisted in projecting the management of a new $300K+ website refresh and build.
Projects:
Benchmark Reports: Using an InDesign template created by the senior designer as my guide and raw data from excel, I executed several 30-70 page benchmark reports to serve as marketing collateral and positioning in the market. See the full version a report here.
PowerPoint Presentations: Using a PowerPoint template designed by the senior designer as my guide, I executed over 50 slide decks for various purposes, ranging from, but not limited to; Sales meetings, Webinars, Internal meetings, etc. See a full version here.
Full page print ads: I conceptualized, designed and executed full page print ads for various products and marketing directives based off of the needs of the department and overall company. See the full version here.
Full page inserts: For a particular marketing effort, we sent out a survey to all users of one of our products and as a thank you. Additionally, we sent them a thank you note with the following printed page inserted inside of it. I was given copy and a document size as a starting point. See the full version here.
Newsletters: Once a month, a newsletter is sent out to a select list, which then is archived on the resource center of the website, which is there the following PDF lives. I created, designed, tested and executed an InDesign template which was successfully used by a vendor to execute over 30 versions. See the full version here.
November 15, 2015
Client: The Creative Roundtable
Role: Co-Founder & Designer
Description:Logo/branding exploration and design, marketing collateral for on and offline uses (workbooks, e-books, banners).
Built a community of 2500+ creatives in 18 months, successfully helped a company place at Startup Weekend and get into Oregon Story Board.
The Co-Founder role entails teaching creative entrepreneurship classes weekly and creating content. In addition, running public events that range from craft nights, networking events to city wide scavenger hunts on a frequent basis.
October 29, 2015
Cient: The I Have A Name Project
Role: Designer
Description: Logo/branding exploration and design, and marketing collateral for on and offline uses.
Brand Book (See full book here)
October 29, 2015
Client: Portland Startup Weekend B2B Powered by Google for Entrepreneurs
Role: Designer
Description: Explored and executed the event branding for the Spring 2015 event which included but was not limited to; collaborative logo design with Startup Weekend, marketing collateral for on and offline uses, t-shirt design, custom name tags & overall event branding.
October 29, 2015
Cient: Startup Weekend Powered by Google for Entrepreneurs
Role: Designer
Description: Explored and executed the event branding for the Fall 2015 event which included but was not limited to; collaborative logo design with Startup Weekend, marketing collateral for on and offline uses and t-shirt design.
